we know Content Marketing and Content Strategy go together like coach k and duke basketball. you just don't have one without the other. (unless you're leading the USA olympics basketball team to win gold medals, but you get my point).
but sometimes, you get an underdog that's missing one or the ... (more)
in the wake of the Manti Te'o scandal, a lot of questions are be raised once again about the authenticity of personas & link building itself... check out my post to see why SEOs should know better & keep from "catfishing" potential partnership opportunities - SEO's Persona Problem: The White Lie ... (more)